Viewpoint to Acquire Springbox an Austin-Based Interactive Marketing Firm

Friday October 19, 7:30 am ET

Acquisition Part of the Unicast Internet Marketing Technology Strategy

Viewpoint Corporation, a leading Internet marketing technology company, today announced that it has reached an agreement to acquire Springbox, an Austin-based interactive marketing firm with expertise in digital web marketing and creative solutions. Springbox provides web based marketing solutions for numerous global clients including AMD, Callaway, Dell, Disney, Hoovers, Lance Armstrong and Siemens. Springbox is expected to generate $6.0 million in gross revenue in the calendar year 2007.

"The acquisition of Springbox aligns perfectly with our strategy to enhance our web based product offerings, in order to meet the escalating demand for creative digital and Internet solutions that we see from our clients," said Patrick Vogt, President and Chief Executive Officer of Viewpoint. "Springbox also provides a robust content management technology that we will leverage across the Unicast ad platform to create a unique, integrated offering that combines digital marketing with our Premium Rich Media (PRM) ad content and delivery capabilities. This combined offering is the next step in the evolution of our business, and will better position us to take advantage of the tremendous market opportunity for integrated online marketing solutions."

"We are very excited to join forces with Viewpoint, because they truly have complementary Internet marketing technology solutions," said Adam Moore, co-founder of Springbox. "Our companies share a strong customer-centric focus, and together we will provide a full range of digital marketing services and technologies."

Total consideration for the transaction is expected to be an initial consideration of approximately $5.5 million in a combination of stock and cash plus an EBITDA-based earnout. The acquisition is expected to close in the fourth quarter of 2007.

In conjunction with this acquisition, Viewpoint has entered into a private placement whereby both new and existing institutional investors have purchased 15,714,285 Viewpoint Corporation common shares at a price of $0.70 per share and warrants to purchase an additional 4,714,285 shares of common stock at an exercise price of $0.84 per share for aggregate proceeds of $11 million. Merriman Curhan Ford & Co acted as financial advisor to the Company in the transaction.

ABOUT VIEWPOINT

Viewpoint is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through a powerful combination of proprietary visualization technology and expertise in the creation, delivery and reporting of Premium Rich Media (PRM). Viewpoint's family of brands includes Unicast, the Online Advertising and Technology Group, and Springbox, the Digital Marketing Solutions Group. Viewpoint's technology and online advertising solutions are behind the online presence of some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information on Viewpoint can be found at www.viewpoint.com.

The company has approximately 140 employees with offices in New York, NY, Los Angeles, CA, Austin, TX and London, England.

FORWARD LOOKING STATEMENTS

This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint's filings and reports on file with the Securities and Exchange Commission.

Copyright © 2007 Viewpoint Corporation. All Rights Reserved. Viewpoint, Unicast and Springbox are trademarks or registered trademarks of Viewpoint Corporation.

Contact:
Viewpoint Corporation
Press:
Tatyana Yemets, 212-201-0821
tyemets@viewpoint.com

or

Financial Dynamics
Investor Relations:
Julie Prozeller / Christina Corcoran, 212-850-5600
ir@viewpoint.com