New Research Study Highlights Unicast User Engagement Index as a Key Benchmark for Rich Media Ad Performance

Monday November 26, 8:00 am ET

European Market Analysis Provides Overview of Social Marketing Engagement Trends

New York-- Viewpoint Corporation (NASDAQ: VWPT), a leading Internet marketing technology company, today announced that its Unicast User Engagement Index (UEI) was cited in a recent study conducted by JupiterResearch entitled "Social Marketing in Europe: Creating and Measuring User Engagement" (2007). This analysis of the European market for social and engagement marketing highlights key findings about how marketers and their agencies measure the effectiveness of engagement in marketing campaigns.

The JupiterResearch report states, "Engagement marketers' two most commonly tracked metrics are those provided on all standard ad-serving reports: click-through rates and impressions. While these metrics can contribute to marketers' understanding of engagement, on their own they are simple and unenlightening direct response metrics." Unicast was recognized as a marketplace leader that can measure multiple levels of technology-based metrics and associate them with traditional branding measures to create useful benchmarks against which advertisers can judge engagement success relative to industry standards.

User engagement refers to the level of attention and interaction an advertisement draws from a customer. The Unicast User Engagement Index measures a number of metrics, including interaction rates, ad display time, video play time, click through rates, and both positive and negative user interactions. Positive interactions can include mouse-overs, banner expands, video plays and average display time. Negative interactions can include the "click to close" actions. With this Index data, clients can compare their ads' performance against the average performance for each ad format, each campaign, as well as compare engagement levels for all ads within a particular industry. The Unicast Index enables marketers to quantitatively benchmark both positive and negative interactions, to help inform ad optimization and to determine the true ROI of a campaign.

"With the increasing sophistication of rich media, our User Engagement Index is a strong tool that marketers can use to map and benchmark the performance of their online campaigns," said Patrick Vogt, CEO of Viewpoint. "Unicast's User Engagement Index addresses a demand in the market for tighter control of technology-based measurement and accountability in order to give marketers a better understanding of the effectiveness of their campaigns. What's more, our technology continues to lead and expand into new markets, with careful attention to Europe as we track the growing demand for Premium Rich Media across the globe."

ABOUT VIEWPOINT

Viewpoint is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through a powerful combination of proprietary visualization technology and expertise in the creation, delivery and reporting of Premium Rich Media (PRM). Viewpoint's family of brands includes Unicast, the Online Advertising and Technology Group, and Springbox, the Digital Marketing Solutions Group. Viewpoint's technology and online advertising solutions are behind the online presence of some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information on Viewpoint can be found at www.viewpoint.com.

The company has approximately 140 employees with offices in New York, NY, Los Angeles, CA, Austin, TX and London, England.

FORWARD LOOKING STATEMENTS

This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint's filings and reports on file with the Securities and Exchange Commission.

Copyright © 2007 Viewpoint Corporation. All Rights Reserved. Viewpoint, Unicast and Springbox are trademarks or registered trademarks of Viewpoint Corporation.

Contact:
Viewpoint Corporation
Press:
Ann Charles, 212-201-0821
acharles@viewpoint.com

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Weber Shandwick
Steve Sumner, 212-445-8475
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