Unicast Unveils Fusion3D Hologram Technology for Marketers and Agencies

Thursday January 31, 9:39 am ET

Emerging 3D Medium Provides Unique Creative Opportunities for Interactive Marketing

NEW YORK -- Unicast, a division of Enliven Marketing Technologies Corporation (NASDAQ: ENLV), today announced the introduction of Unicast Fusion3D, a new high definition digital marketing technology that allows for the projection of freeform three-dimensional holograms for real world marketing and events. Fusion3D content can include dynamic animated holograms, 3D objects and live performers, which can interact with one another. This groundbreaking technology is the latest addition to Unicast’s Premium Rich Media suite of digital products that help marketers and ad agencies reach their customers across multiple digital platforms.

The Unicast Fusion3D technology leverages the Unicast Ad Platform to network and deliver creative marketing content for real world interactive marketing and branding events. The Fusion3D product was specially designed to be a high impact visual medium for marketing in retail store windows, trade shows, conferences, and other marketing venues.

This new digital advertising medium creates crisp, sharp, and realistic representations of the object or person being projected. Life size hologram presenters can appear and interact with 3D products or animated graphic images to promote a store, product, or brand. Content for Fusion3D can tie directly into the branding that is created for television, print and other advertising and marketing mediums. The Fusion3D cutting edge technology will be integrated into Unicast’s Fuse rich media delivery platform, and will open up multiple creative channels for marketers and premium brand retailers to creatively engage with their customers.

"We will continue to launch new technologies that push the envelope in terms of audience engagement and visual fidelity," said Patrick Vogt, CEO of Enliven Marketing Technologies Corporation. "We believe that consumers want and expect more interactive, more visual, more engaging experiences across digital devices and across platforms. We will leverage our technology and expertise in the 3D and Premium Rich Media (PRM) space to deliver stunning, creative digital visual content for our customers."

ABOUT ENLIVEN MARKETING TECHNOLOGIES

Enliven Marketing Technologies Corporation (formerly Viewpoint Corporation) is a leading Internet Marketing Technology Company, offering Internet marketing and online advertising solutions through a powerful combination of proprietary visualization technology, and a Premium Rich Media advertising platform for the creation, delivery and reporting of PRM. Enliven’s family of brands include Unicast, the Internet Marketing and Advertising Technology Group, and Springbox, the Creative Digital Marketing Solutions Group. The Fusion3D product is based on proprietary Enliven technology as well as licensee technology. The company’s technology and online advertising solutions are leveraged by some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information can be found at www.enliven.com. The company has approximately 140 employees with offices in New York, NY, Los Angeles, CA, Austin, TX and London, England.

FORWARD LOOKING STATEMENTS

This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Enliven’s current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Enliven’s actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Enliven’s filings and reports on file with the Securities and Exchange Commission.

Copyright © 2008 Enliven Marketing Technologies Corporation. All Rights Reserved. Enliven, Viewpoint, Unicast, and Springbox are trademarks or registered trademarks of Enliven Marketing Technologies Corporation.

Contact Press:
Ann Charles,
Enliven Marketing Technologies Corporation
212-201-0821
acharles@enliven.com

or
Jay Kolbe
Weber Shandwick
212-445-8215
jkolbe@webershandwick.com